The team at Creating Focus is led by Founder & Managing Director, Meredith Abrams. With extensive experience in digital marketing, events, and communications, Meredith brings both strategic insight and hands-on expertise to every project. Her leadership fosters a culture built on clarity, creativity, and meaningful results.
Meredith’s career has grown alongside the evolution of digital marketing, equipping her with the ability to navigate complex challenges and deliver strategic growth for her clients through impactful, results-driven strategies. She holds a Bachelor of Communication Studies (Media and Culture) from the University of New England, a Graduate Certificate in Marketing from the University of Newcastle, a Diploma of Event Management from Events Australia, and is a certified Community Engagement Practitioner through IAP2 Australasia.
Our Team
Founder & Managing Director
Meredith Abrams
With a background in communications, marketing, event management, and community engagement, she combines deep industry knowledge with practical experience to help clients grow through clear and effective strategies.
This robust foundation is enhanced by her hands-on experience, which began in print publishing as Sales Manager at the Armidale Independent and progressed to Editor and Sales Manager at Focus Magazine New England. Her breadth of experience includes key roles such as Festival and Events Officer for the Tamworth Country Music Festival and Destination Tamworth, as well as Communications Manager for the Dungowan Dam and Pipeline Project.
Meredith is also an influential figure in her local Tamworth business and tourism community, having served as a Board Director and Vice President of the Tamworth Business Chamber, and as Chair of the Tamworth Junior Chamber.